Clay enrichment architecture for a marketplace
Manual research was capping growth. Waterfall enrichment and scoring turned a spreadsheet into a ranked queue.
- Parts built
- 04
- Stack
- Clay · Claygent · Apollo
- Ownership
- Client’s own accounts
The problem
The client needed to qualify accounts at volume, and manual research was capping growth.
What we built
Waterfall sourcing across multiple providers so coverage held where one vendor fell short
Scoring on fit and readiness signals, not firmographics alone
Claygent research passes over each company’s own site and listings
Scheduled refreshes pushing scored accounts into the sequencer and CRM
What changed
FIG. 05.3 — Outcome
The team works a ranked queue instead of a spreadsheet.
Stack
FIG. 05.4 — Tools in this build03 tools
Clay- Claygent
Apollo
What the client owns
As on every engagement, the domains, data and workflows sit in the client’s own accounts and are documented. If the client leaves, they keep all of it.
Standing policy · every engagement
Next step
Your build could be the next one here.
Thirty minutes. We’ll look at your market and tell you honestly whether outbound will work for you — and where we’d start.
Book a strategy call30 minutes · no obligation · no sequence afterwards